This week is all about Company Culture:
the decisions we make that let team members, clients, our recruiting communities know who we are and what we care about.
We cannot afford to be vague about who we are, especially when it comes to supporting our people and working toward a brighter future together.
For example, this week:
Forbes identified the benefits of a “strong, unified company culture” as being rooted in the company
- Identity: your team should know and be able to clearly talk about the values you promote as a company, not only because it boosts morale and creates a unified front, but because they are your best collaborators, cheerleaders, and constructive critics all at once!
- Retention: the collective talent that you bring in and surround yourself with grows exponentially when people feel that they are a part of something real, powerful, and bigger than themselves.
- Image: MORE people interact with a company brand MORE immediately and MORE often than any direct communication with the company itself. The message is everything! Working culture delivers an upbeat, exciting vibe to everyone that comes across your brand.
And company culture extends to how you measure up against competition, how your services are sought and evaluated, and on and on!
–with a link to a company called Realized Worth (http://www.realizedworth.com/), which is a consulting firm that “engages employees in a corporate citizenship”.
“Many leading companies have begun putting a strategy around corporate volunteerism, and in doing so, effecting increasingly valuable change during the last decade or so.”
more here: http://ow.ly/QTcw3097rZO
Zooming out from here, we are all learning together how Company Culture influences and should influence the global economy and the development of the tech industry and new technologies.
For example, this week Microsoft put out a notable call for the establishment of a
Digital Geneva Convention
“As the public grows more concerned with state-sponsored hacking, Microsoft is calling on tech companies to form a so-called “Digital Geneva Convention” by promising to protect users from nation-state attacks and vowing to never mount offensive cyber attacks. Microsoft is also pushing governments around the world to establish norms for engagement in digital warfare.”
Microsoft President, Brad Smith, writes:
“The tech sector plays a unique role as the internet’s first responders, and we therefore should commit ourselves to collective action that will make the internet a safer place, affirming a role as a neutral Digital Switzerland that assists customers everywhere and retains the world’s trust.”
Meanwhile, a group of finance professors from several major Universities coauthored a recent study that sought to answer the question
They studied millions of patents issued over the last century in order to determine “how much tech innovation is just disruption, shifting money from “losers” to “winners,” versus how much it increases total wealth.”
The study not only confirms that “the pace of innovation is a disruptive force between competitors,” but that
competition is not merely one company taking resources or customers from another in a finite system.
As in: “When firms innovate, they are expanding the pie, and we see increased aggregate growth.”
(you can download the full paper here, if you are a nerd and into that kind of thing: http://ow.ly/WCyw3097tGU)
In Recruiting News:
Companies are beginning to evaluate how AI will impact Recruitment overall, and the primary themes that seem to be emerging include:
- Adding intelligence to your candidate search: using Intelligent Searching and Natural Language Processing to enrich Resumes
- Speeding up the screening process: automation helps with rapidly increasing hiring volume
- Improving the candidate experience: fewer negative experiences because the devil is in the details
- Reducing unconscious bias during the recruitment process: no matter how good your recruiters are, true lack of bias is a unicorn out there
- Pivoting recruiting into a talent advisor role: automating low-level admin tasks adds more time to everyone’s day
Best SCARY-SEEMING Recruiting Headline of the Week goes to:
Recruiting Daily, with
“LinkedIn is Changing. And Recruiting Will Never Be The Same.”
Because we are basically just reflecting on the fact that Microsoft bought LinkedIn because they are in the habit of investing in enterprise software for the purposes of SYNERGY. They are integrating LinkedIn with other services, and
“…$2 billion in annual revenue is a pretty good chunk of change, so it’s not like LinkedIn is going away tomorrow. Its death is inevitable, but not necessarily imminent.
The site’s recent changes reflect a philosophical shift from utility to revenue generation when it comes to recruiting.”
“When LinkedIn transforms from what’s essentially a social network into a data library tied to your Office 365 account, they will inevitably lose their greatest asset: the perception of immediacy most professionals now associate with LinkedIn. We care about keeping our information current, because we know people are looking.”
Read more here: http://ow.ly/V2gh3097uOk.
For your weekend meditation, here’s a fun infographic on how to actually get anything done when your life is a collection of wildly convenient distractions: